The Locker Room Doctor - help men get informed about their health

Author: Movember

As Canadians, we’re likely all familiar with the game of hockey and subsequently a locker room. Movember-funded program, the "Locker Room Doctor" is an engaging multimedia website that initially focuses on helping beer league hockey players become more injury proof and then transforms into a resource that helps men make sense of their lives. This is primarily a male-facing initiative where the weekly hockey social network becomes a platform for health “edutainment”. 

The weekly game is already a ritual of shared wisdom, mutual support and laughter (as well as exercise). The Locker Room Doctor is simply hoping to amplify this weekly ritual and make the experience more evidence-based, putting a spin on this sports phenomenon to help men get informed about their health.
Run by Dr. Mike Evans, the program helps men talk openly about their health on and off the ice. As he puts it, “Ask yourself this: if you eat like crap, pee three times a night, or have trouble raising the flag pole from time to time? The Doctor can help, well, at the very least, make you laugh.” Dr. Mike describes his program affectionately as a guys’-locker-room-consult-meets-beer-commercial approach to discussing everything from arthritis to alcoholism.
Dr. Mike’s story about men’s health isn’t so different from any other man. In a beer hockey league he played in, Dr. Mike had heard a guy having a heart attack in-game, and died right there. Fellow players sent numerous emails including, “Am I going to die?”, “How do I use a defibrillator?” and “When should I get a colonoscopy?” Seeing this, Dr. Mike found an opportunity to help teach men about their health and help them learn how to live healthier, all in the locker room environment.
The “Locker Room Doctor” is a great program that follows Movember’s mandate of going to where the men are and reaching out to them in a way that they can positively respond to. For more information on this program, you can visit their website HERE.