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MindTheHeart Project

New Brunswick Health Research Foundation
Implemented by
Université de Moncton
Report Card Date
31 July 2016
Reporting period
September 2015 to July 2016
Project Status
In Progress

CAN 3,000,000

Movember Funding to Date

What we seek to achieve

To prevent, detect early and treat mood disorders, anxiety, depression and post-traumatic stress among men living with heart disease. This will be achieved through mental health and well-being promotion/education campaigns in the community, in clinical settings and workplaces, multi-settings based integrated interventions for mental health and well-being and the implementation of a men-sensitive stepped-care integrating Emotional Focused Therapy and Cognitive Behavioural Therapy.

How the project works

The Project is being carried out in three Canadian Provinces (New Brunswick, Quebec and Ontario).  The overarching goals are to:

  • Raise awareness and improve health literacy on mood, anxiety and trauma and stress related disorders (MD/AD/TRD) in men;
  • Support implementation of community and workplace based interventions for prevention, early detection and treatment of MD/AD/TRD in men at-risk or with heart disease;
  • Reduce the double burden of disease for men and their partners stemming from MD/AD/TRD associated with heart disease by implementing an integrated stepped-care model;
  • Strengthen the healthcare system’s and men-predominant workplaces’ capacity to better respond to men’s mental health needs in a context of heart disease by implementing collaborative practices among men, their family (i.e. life partner), health professionals, managers and workplace-based health promoters.

This will be achieved through three phases: 
  1. Phase One: Identification of best practices that prevent and sustain the reduction of MD/AD/TRD in men with heart disease;  facilitate early detection of MD/AD/TRD in men with heart disease; Development of  a men-sensitive stepped-care model.
  2. Phase Two: Implementation of the men-sensitive stepped-care model to improve access to tailored mental health education, support and services for men.  Approach will be to utilize a prospective cohort of  3,000 men in three provinces in order to follow-up with men who have experienced heart disease for a year and prevent/early treat those who may develop a MD/AD/TRD. 
  3.  Phase Three: Preparation for sustainability via a qualitative study with men, health professionals, healthcare managers and workplace-based health promoters. 

What we are doing / have done

Needs Assessment/Qualitative Research:

  • Developed a Training Manual for Qualitative research with men 
  • Qualitative Research with Men Training sessions delivered in New Brunswick, Ontario and Quebec
  • Team capacity reinforcement in men’s mental health: “Chat with an expert” provided by Dr Oliffe to: 1) the project’s stakeholders, 2) the principal investigators team and 3) to the research staff.
  • Conducted 5 focus groups with men (total of 40 men): Organized 27 semi-structured interviews (French, English) with: Health care professionals (family doctors, psychiatrist, nurses, psychologists, social workers, dietician, and physiotherapist); Healthcare managers/Decision makers (local, regional health authority and department of health); and Workplace health promoters
Education/Awareness: Bilingual BlueEvent Campaigns
Twenty interventions have been delivered in New-Brunswick, Ontario and Quebec with the following activities:
  • Men and their families: Distribution of educational materials and health promotion materials such as coffee mugs, hats and water bottles) through awareness kiosks and health fairs in well-populated community settings such as popular retail stores, cafes, barber shops and exhibitions. 
  • Health Professionals: Lectures, “Lunch and learn” and scientific cafés within health facilities such as hospitals, community health centres and cardiac rehabilitation centres. 
  • Workplaces: “Lunch and learn” presentations and Wear Blue events for employees of several large workplace sites. 
  • Established a media presence to talk about the project and the link between heart disease and mental health (Four radio interviews and three articles in local, national and provincial newspapers and journals)
All implemented activities resulted in positive feedback from audiences reached: Findings show clearly:  Lack of knowledge/awareness on (the link between heart disease and mental illness, specificity of mental health symptoms among men and existing resources for prevention and management of mental illness in men); Lack of tailored educational tools for men experience cardiac disease and mental illness; and Stigma and reluctance to talk about mental illness in men.

Capacity Building: Training sessions on men’s mental wellbeing and cardiac health: 
  • Organized training sessions for health professionals (medical doctors, nurses and mental health professionals) from different hospitals, clinics and cardiac rehab centers
  • Organized training sessions for healthcare managers 
  • Training sessions on men-sensitive stepped-care model for men with heart disease
  • Launched the development of an online training module (bilingual) for health professionals (family doctors, nurses, psychologists and others)  
There are additional materials available for this project, please email programs@movember.com for further information

Close this report card

For more information on this project or any of the Movember Funded Projects please contact programs@movember.com

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