2020 Canadian Financial Snapshot

$24.8 million raised for Movember 2020 in Canada.

85.2% of funds raised allocated to men's health projects.

In 2020, Mo Bros and Mo Sisters from across Canada helped us raise $24.8 million for Movember.

These donations allow us to raise awareness, invest in vital men's health initiatives and run Movember each year. We want to help men live happier, healthier and longer lives. We do this by investing in the following critical areas: mental health and suicide prevention, prostate cancer and testicular cancer.


 

We distribute funds to a broad range of men's health projects and to trusted men's health partners.

In Canada, we have a large number of project partners, including charitable, academic and community organisations. These partners, along with Movember managed men's health projects, ensure that donations support a broad range of innovative, world-class initiatives.

All funds distributed to our men's health partners are restricted to use in Movember approved projects only.

The work we fund


 

We keep costs down so donations go where they’re needed most.

In 2020, our Canadian fundraising and administrative costs are 19.0%  of funds raised. In the previous financial year, Movember conservatively retained an exceptionally high percentage of its funds raised for investment in future campaigns due to the uncertainties of COVID-19. Following the success of the 2020 campaign, funds retained have been released to Programs Investments resulting in a net release of 4.2% of funds raised during the year.

In other words, 85.2%  of all Canadian funds raised, comprising 4.2%  of prior year retained funds and 81.0% from the 2020 campaign, have been devoted to helping men live happier, healthier, and longer lives.

 

Allocation of funds from Movember 2020 in Canada saw 85.2% of funds raised going to men's health projects.

Costs that fall under fundraising and admin include:

  • Credit card processing fees
  • Systems development and technology to process donations securely
  • Bank fees
  • Legal costs
  • Salaries for admin support staff
  • Telecommunications and computer equipment
  • Insurance
  • Office rent and maintenance costs
  • Travel

2020 Global Financial Snapshot

20 countries
394,650 Mo Bros & Mo Sisters

$129 million
raised for men's health

In 2020, the Movember community championed men’s health in 20 countries across the world. Through Growing Mo’s, Moving for men’s health, Hosting Mo-ments and Mo-ing your own way, we raised $129 million.

Our focus on costs and economy of scale has resulted in a global cost-to-funds-raised ratio of 18.6%.

This year, Movember has released some of the funds retained last year due to the exceptional circumstances surrounding the COVID-19 pandemic. Movember has released 4.5% of our general reserves to invest in men’s health projects.  For every $1 raised, we are spending 85.9 cents on men’s health projects, with 4.5 cents coming from last year’s retained funds and 81.4 cents coming from the 2020 campaign.
 

Distribution of funds from the international 2020 Movember campaign saw 85.9% allocated to men’s health, 4.5% released from retained funds, 13.5% to fundraising costs, and 5.1% to admin costs.

Global Annual Reports

Throughout our history we’ve stayed committed to high levels of efficiency, transparency and accountability. Each year around September we publish an annual report detailing the previous year’s campaign, financials and outcomes.

Read our Global Annual Reports