As one of our country’s largest employers, the Royal Bank of Canada (RBC) take part in Movember in a big way.
In 2013, An incredible 1,205 Mo Bros and Mo Sistas participated and raised over $270,000 throughout the month. This truely shows the power in numbers. In the support of a few leader Mo’s helping connect the teams across the country, they witnessed unprecedented involvement in the campaign.
They leveraged their internal social media platforms and newsletters to share stories about their participation and through personal donations, events, bake sales, raffles and the odd dare.
We can't wait to see what their involvement leads to in 2014!
