The Movember community generously donates their funds, faces and time to help Movember change the face of men’s health. In 2012, Mo Bros and Mo Sistas in Canada raised an incredible $42.6 million. Of those funds raised, 87.2% has been committed to programs combating prostate cancer and men’s mental health initiatives, and through its Global Action Plan (GAP), testicular cancer. To run an organization and campaign the size of Movember, a number of fundraising and administrative tasks are necessary. The Movember team is proud of its administration and fundraising ratios, which in Canada was 8.5% of the funds raised. This is well below international best practice, which is in the range of 15% - 20%.
Costs that are grouped under administration and fundraising include:
Read more about Movember’s financials here.
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