January 31st, 2016

The Foundation is proud to announce we're the first charity to be recognised as a cult brand by The Gathering

First Charity to Receive Cult Brand Status
We're proud to share that The Foundation has been awarded a Cult Brand award by the Gathering, a summit where coveted brands are honored for their innovative marketing and consumer loyalty achievements. Other 2016 honorees include Converse, VICE, Lululemon, Airbnb, Molson and Maple Leaf Sports Entertainment.

This is the first time a charity has recieved Cult Brand status.

The 2016 Awards will take place February 4th in Banff, Alberta. You can learn more about the summit and the other winners here.