Auston Matthews x MovemberImage by: Movember
10 November 2020

Auston Matthews puts his iconic Mo on the line

3 minutes read time

Hockey icon and facial hair connoisseur, Auston Matthews, recently announced he will be parting with his beloved moustache – for a price. With one of the most talked about moustaches in the NHL, Auston has committed to shaving off his trademark Mo in the name of men’s health, working with Movember in a bid to raise $134,000 by the end of November.

“I’m willing to shave it off, but only for a good cause,” Matthews declares in the video. “Your donation will help Movember improve the lives of men. The fate of this incredible moustache is now in your very capable hands. Don’t let me down.”

To formally launch the campaign, Matthews stars in a ‘mean tweets’-style video, where he finds out what the world really thinks of his moustache – reading, reacting and responding to some of the internet’s funniest comments about his notorious Mo before committing to shaving it off in the name of men’s health.Whether you love it or hate it, fans are encouraged to donate to Auston’s Mo Space.

“We’re so excited to be working alongside Auston Matthews to raise vital funds for men’s health,” says Todd Minerson, Country Director for Movember Canada. “Auston’s moustache is iconic. When you think of the NHL and moustaches, it’s one of the first that comes to mind. This is why it’s especially exciting for us to have Auston willing to put that trademark Mo on the line to help us raise awareness and funds for Movember during a year when conversations around men’s health have never been more important.”

Fans (or anti-fans) can have their say and donate to Auston’s Mo Space here:

Auston Matthews Signed Photo Reward

Terms and Conditions

  1. This reward is open to first 134 people who have donated at least $134 CAD to Auston Matthews for the 2020 Campaign on the Mo Space:, except employees and related parties of Movember, Wasserman, the NHL, and Auston Matthews from November 27th, 2020 at 12pm (noon) EST until December 6th, 2020 at 12am (midnight) EST. Each individual may only win once, and this offer is only available while supplies last. This reward is only available to residents of Canada and will not be shipped to PO Boxes. Winners must provide evidence of Canadian eligibility and their valid address to receive the reward (i.e. providing image of government issued photo ID).
  2. Movember does not take any responsibility for any technological issues that prevent a donation being processed in time or that cause a disparity between the time the donation is recorded on the Movember system and the time shown on your donation receipt.
  3. Movember reserves the right to verify the validity of entries and to disqualify any entrant who tampers with the entry process.
  4. There is one reward to be earned (by the first 134 people who donate $134 CAD after 12pm (noon) EST on Friday, November 27th, 2020).
  5. An official signed photograph of Auston Matthews, signed by Auston
  6. The prize is not redeemable for cash or other products and is not transferable. The prize can only be claimed by verbal or written acceptance by the winner.
  7. Movember reserves the right to substitute alternative prizes if necessary due to unavailability of the notified prizes.
  8. The winners will be notified by December 7, 2020. The name of the winning team will be published on the website and will be included in Movember’s prize announcement e-mail.
  9. If the prize is not claimed by 12pm (noon) EST on December 10, 2020, the prize will be forfeited.
  10. If for any reason this competition is not capable of running as planned, then subject to any compulsory law to the contrary Movember reserves the right to cancel the competition.
  11. All entries become the property of Movember. All information contained in the entries and details of the winner will be held in accordance with the Movember Privacy Policy, which can be accessed by visiting