MR PORTER, the online destination for men’s style, announces today an evergreen commitment to men’s mental and physical health, through the launch of MR PORTER Health In Mind, a content and fundraising initiative with Movember.
MR PORTER Health In Mind aims to use MR PORTER’s global platform and influence around the world to raise awareness around key issues facing the modern man, with an overall mission to provide tools and resources for their customers to lead healthier and more confident lives. By partnering together, Movember and MR PORTER will be developing fundraising streams to support health and wellness initiatives for men.
~ JC, Co-founder, The Movember Foundation
MR PORTER Health In Mind will launch in two parts:
In today’s Journal, MR PORTER publishes the first in a monthly content series under MR PORTER Health in Mind, a profile of friendships in fashion that captures life-affirming, funny and touching stories from a selection of industry insiders. The monthly content series will include lifestyle features such as this, which offer positive examples of individuals and groups of men who embody the things in life that keep us happy. Additionally, the MR PORTER Health in Mind content will include instructional pieces, tips and life hacks from leaders and experts in the mental and physical health and wellness space.
In October, the MR PORTER Health In Mind Fund powered by Movember, will launch. Developed by Movember, the fund will launch with a kick-off fundraiser in London and will be incorporated into an integrated online content and social campaign. Proceeds of the fund will support existing Movember men’s health initiatives, and MR PORTER and Movember will co-collaborate on assigning donations that support additional charities and organisations tied to mental health throughout the world.
~ JC, Co-founder, The Movember Foundation
“Over eight years as a business, thanks to the loyal support of our readers and customers, MR PORTER has grown into a leading voice in men’s style. Now, it’s time for us to give something back. By working with experts and charity partners such as Movember and creating inspirational content, we hope to help our audiences feel as good on the inside as they look on the outside. MR PORTER Health In Mind is a passion project for us as a business, and we hope that you join us on this journey as we create new content features, events, campaigns and original product.”
~ Mr Toby Bateman, Managing Director, MR PORTER
To learn more about MR PORTER Health in Mind, visit: https://www.mrporter.com/health-in-mind/
To read today’s Journal featuring MR PORTER Health in Mind stories, visit: https://www.mrporter.com/journal
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