Let's get to the bottom of this... -er I mean, let's get some movement on this... - well, you know what I mean.
I grew up with uncles who sported big full Eastern European-style moustaches and I like it!
It could be the one of the greatest campaigns of all time.
Just grow a moustache.
The simplest of ideas. Any man can do it. And the worse the effort, the better the result.
You don’t have to buy anything, wear anything or train for something. Even fundraising is optional.
I’m doing it again, and I am again gobsmacked by its effectiveness.
Every conversation always starts, or comes around to, this god-awful thing on my lip. And after a few rounds of “you look creepy” the topic of prostate cancer comes up.
And that’s what it’s all about.
The first and most important thing an ad must do is get your attention. And these annual facial invaders gain attention.
Think about prostate cancer.
And if you’d like to donate; I thank you.
Day 7 and people have finally noticed I am growing a mo.