Over the past two years, Movember has paid homage to the Modern Gentleman and Country Gentleman, exploring his appreciation and penchant for luxury items, etiquette, craftsmanship, pride and honour.
In 2012, we are getting down to the raw hard truths of the past two years and taking a look, quite simply, at what it means to be a better man. 2012 is the year of Movember & Sons.
Knowledge shared from one generation to the next and wisdom passed down by one’s dad or father figure, plays a meaningful role in shaping who we become. This learning continues throughout life, but also reaches a point at which the exchange is reversed and insight is passed back up the chain.
The collective knowledge of generations gives us great power to avoid mistakes of the past, plan thoughtfully for the future and to become the best version of one’s self.
This Movember, we will encourage all men to seek and share knowledge and wisdom with loved ones, to learn their family health history and predispositions and to understand the risks they face. These simple actions can have a significant impact of the quality and longevity of your journey through this life.
Last year, Movember had its most successful year to date with over 850,000 Mo Bros and Mo Sistas across the globe raising a phenomenal $CAD 125.7 million for prostate cancer. The hairy movement will continue to grow in 2012, as 21 countries across five continents unite to have an everlasting impact on the face of men’s health.
Knowledge is power; the time to learn and grow is now. Prepare yourself my son.
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