Babsocks & Movember: A Canadian Love Story

Author: Movember
 No, this isn’t a fever dream hockey lovers. Babsocks and Movember are teaming up.
Through an initiative called, Ahead of the Game, Movember Foundation, Babsocks, The Greater Toronto Hockey League (GTHL) and Mike Babcock himself are partnering up to raise funds and awareness for mental health in youth sport.


Babsocks co-founders, Jake Mednick and Tommy McCole are adding a new twist on their famous Mike Babcock designs. This Mo Season, you’ll see the celebrated Toronto Maple Leaf coach sporting a beautiful Mo.
With each Movember Babsock sold, five dollars will go straight to the Movember Foundation to support mental health projects. At Movember, we aim to start meaningful conversations about mental health.  

“When it comes to mental health, we need everyone to be on the same team” – Mike Babcock

Canada is home to the world’s largest minor hockey league. This season, those 40,000 minor athletes in the Greater Toronto Hockey League will all engage in some friendly team competition off the ice using the limited edition Black Movember Babsocks as a fundraising tool to raise funds, raise awareness and prompt mental health conversations.
GTHL teams (and their families) will be given a distinct coupon code that they can then share with friends, family, co-workers, personal trainers, yoga instructors, teachers, that neighbour who mows his lawn at 8AM on Saturday morning, and everyone in between. Socks can be purchased online at and coupon codes will track all team sales. At the end of Movember, the team with the most socks sold will win a prize of a lifetime: A full hockey team practice at the MasterCard Centre…coached by Mike Babcock and the entire Maple Leafs coaching staff.
Second and third-place prize are nothing to scoff at either. The runner-up teams will win a team skills session with Pavel Barber, a social media sensation stick handling specialist and three-time national team athlete.
Don’t worry, you don’t have to be a junior athlete to get in on the epic sock action. Starting October 16th until the end of Movember, Babsocks will have an exclusive popup-shop at the Movember Headquarters, located at 588 Richmond Street West. Open Monday through Friday, 11am-6pm, you’ll find the limited edition Black Movember Babsocks for purchase, along with the original blue and white designs.

Grab a pair online here
We’ll see you soon.