Lancaster and Roots Of Fight™ are media and lifestyle apparel brands that pay homage to icons who have shaped our recent history in pop culture and martial arts. Through capsule collections of clothing and high production value short films featuring unique historical footage and interviews, Lancaster and Roots of Fight connect the trailblazers of yesterday to the stars of today and the icons of tomorrow. -------------------------------------------------------------------
We have proudly partnered with Movember as a way to give back to the community through a unique program that we created specifically for this year's “Movember and Sons” theme. This year’s campaign is all about the passing down of knowledge, heritage and tradition – both literally and figuratively – from generation to generation. We have taken this concept and applied it to our list of Icon’s who continue to shape and influence popular culture.
Lancaster LTD X Roots Of Fight is proud to work with George Parros on our latest video series. Listen to George explain the MAN CODE - with a 'stash like that, you gotta' give respect.
Shannon Lee shares the road map of influences that her father, Bruce Lee, gave to her - The second in a series of collaborative film pieces from Lancaster LTD X Roots Of Fight X Movember.
Watch our first installment of the Lancaster LTD X Roots Of Fight X Movember collaboration film pieces as Snoop Dogg talks about Muhammad Ali's influence - Run, young man, run!
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